Samsung launches new The Frame, Neo QLED, OLED TVs in India

After teasing the launch of its new high-end TVs in India last week, Samsung has launched The Frame TVs, Neo QLED TVs, OLED TVs, and QLED TVs in India today. All these TVs feature improved picture quality, a new software, and Vision AI features.

The new lineup of Lifestyle series TVs includes The Frame and The Frame Pro models. The Neo QLED TV lineup includes 4K and 8K models, while the OLED lineup has 4K models. The company's 2025 TV lineup is available in several sizes ranging from 43-inch to 115-inch.

All these new TVs are available for pre-order starting today through Samsung's retail stores and websites. They can also be bought from all authorized offline and online stores.

Samsung's flagship TV for this year is the Neo QLED 8K QN950F, which is a Mini-LED-backlit TV with a VA QLED panel, NQ8 AI Gen3 processor with 768 AI neural networks, and an ultra-slim Infinity Air design. It also features Glare-Free coating on the screen to reduce glare and reflections, Dolby Atmos for immersive audio and a 240Hz refresh rate for a smooth gaming experience.

Its AI Mode automatically optimizes audio and picture quality based on the content and surroundings. It has 8K AI Upscaling Pro to upscale low-resolution content to near 8K quality. All Neo QLED 8K models are available in 65-inch, 75-inch, and 85-inch sizes.

The Neo QLED 4K lineup features four models: QN90F, QN85F, QN80F and QN70F. The QN90F is the flagship model in the lineup and uses the NQ4 AI Gen3 Processor with 128 AI neural networks. It also features a 165Hz refresh rate, Glare-Free coating, a 60W 4.2.2-channel speaker system with Dolby Atmos, Q-Symphony, and Neo Slim design. It has an Art Store and Generative Wallpaper support.

Neo QLED 4K TVs are available in several sizes ranging from 55-inch to 98-inch models.

There are two OLED TV models in India: S90F and S95F, and both are available in sizes ranging from 55 inches to 83 inches. They feature the NQ4 AI Gen3 Processor (with 128 AI neural networks), a 165Hz refresh rate, AI Motion Enhancer Pro, 100% color volume, and PANTONE Validated certification. The S95F has the Glare-Free 2.0 coating to reduce glare and reflections. It also has the Infinity One design with Attachable Slim One Connect to reduce wires.

The Frame TV lineup has two models: The Frame and The Frame Pro. However, in India, Samsung seems to have launched just The Frame. It is available in 43-inch, 50-inch, 55-inch, 65-inch, and 75-inch sizes.